Targeting enterprise clients with car parks

Oakhurst Energy designs and builds solar canopies for NHS trusts, local authorities, retailers and transport operators. They found it difficult to target enterprise clients and source relevant data to target the right sized companies with car parks.

Harper built a targeted outreach campaign aligned with Oakhurst Energy’s core strengths by:

• Segmenting audiences: We lead a targeted approach by using AI to scrape relevant data that allows us to focus on the right prospects.
• Using benefit led messaging: Showcasing an attractive pay back period to demonstrate value.
• Running a multichannel strategy: Personalised LinkedIn and email outreach emphasising the importance of ESG.

Data-driven multichannel campaign with Harper’s targeted approach, leveraging social proof by highlighting the strength of the product and the cost savings.

Positioned Oakhurst Energy as the ESG and money saving partner delivering bespoke options, ideal for enterprise clients with large car parks.

Harper delivered qualified leads, letting Sam in Sales lead the opportunity through their sales process.

In the first 6 months they generated a new business sales pipeline of £1.4M.