Focusing on quality prospects to empower blue-chip corporations
Assisting a London based design studio with 25 years of pioneering interactive attractions to expand their offering, targeting senior decision-makers at blue-chip corporations ready to invest in their own large scale experience centres.
The Challenge
Seeper already delivered world-class pop-ups, activations and temporary experiences. Spaces designed to deepen customer loyalty and create awe and wonder, through cutting-edge immersive technology. Seeper wanted to expand and reach ultra-premium prospects in a market where quality is the key, not volume.
- Decision-makers (Heads of Brand Experience, Chief Marketing Officers, Directors) at blue-chip companies sit behind gatekeepers and have limited public contact data
- No reliable, accessible lists for brands planning permanent experience centres
- Traditional LinkedIn and generic B2B tools produced zero meaningful conversations
- The sales cycle is long and high-value.
To make the pivot work, Seeper needed a precision outreach system built for the top 1% of targets, not mass-market lead gen.
The Approach
Harper designed a low-volume, high-intent outbound system engineered specifically for board-level prospects.
- AI-powered research combined with a human touch to map brands actively investing in experiential marketing, visitor projects, or customer immersion strategies
- Building data of exact decision-makers and influencers at organisations with relevant budgets and strategic priorities
- Personalised outreach and creative entry points where direct contacts were unavailable
- Messaging that positioned Seeper as the proven partner who has already delivered for household names
The entire system was calibrated for quality over quantity and designed to deliver just one elite lead per week.
The Solution
Refusal to rely on generic data and niche targeting of brands, with both budget and strategic intent to build permanent experience centres meant every contact was researched and validated. By utilising messaging that led with insight and that respected Seeper’s preference for fewer, bigger opportunities, Harper built a precision engine positioning Seeper as one of the experience economy’s biggest players.
Project Impact
Within the first quarter the campaign delivered exactly what Seeper asked for:
- 1 high-intent lead per week
- £3.5M pipeline value generated in the first three months
- Multiple conversations with senior stakeholders at massive global brands actively exploring permanent immersive destinations
- Clear proof that targeted, intelligent outbound works even when volume is deliberately kept low
Seeper now has a predictable flow of premium opportunities. The exact growth lever they wanted.
