B2B lead generation FAQs

We define a lead as a prospect who matches your Ideal Customer Profile (ICP) and has expressed positive interest in starting a conversation or booking a meeting.

Yes, we are fully GDPR compliant. We only process data on the basis of Legitimate Interest and ensure all prospect data is handled securely and transparently.

Warm-up is the process of gradually increasing the volume of emails sent from a new domain. This builds a positive reputation with ISPs to ensure your emails land in the primary inbox, not spam.

As soon as a prospect replies positively you get an email notification, and the lead is issued to a Google Sheet. You reply to them from the Harper platform.

We aggregate data from premium B2B databases, public registries and LinkedIn. Every contact is verified in real time before outreach to ensure valid email addresses.

Yes. A LinkedIn Sales Navigator subscription is required for each account you connect to Harper's sending tool.

Most campaigns launch within 5 days. While results vary by industry, clients typically see their first qualified leads start trickling in during the second or third week of active outreach.

You choose the term: 12 months, or six months at 10% more a month. The first month is often about testing and data gathering, while the months after are where optimisation and scaling occur.

Yes. We provide monthly performance reports and review calls to go over metrics, discuss lead quality, and refine our approach for the upcoming month.

Absolutely. We operate with an agile mindset. If you want to pivot to a new vertical or change your offer, we can adjust the targeting and messaging scripts accordingly.

For LinkedIn outreach campaigns we use secure, cloud-based access that mimics human behaviour to keep your account safe while we manage connections and messaging.

Yes. You can pause at any time, with one week's notice before your next payment is due. A £200 monthly fee applies while your campaign is paused.

On average, our clients see a 3–5% positive reply rate on cold email and a 15–20% connection acceptance rate on LinkedIn.