Monopolising the healthcare sector to streamline admin through transcription

Accuro is the number one transcription service, processing over 3 million minutes annually using AI, human and hybrid models for superior accuracy, security, and reliability. Despite their strong position in the healthcare sector, they wanted to expand their outreach, moving beyond reliance on inbound leads and generic tactics, to create a predictable pipeline of opportunities.

Harper built a targeted outreach campaign aligned with Accuro’s core strengths by:

• Segmenting audiences: Having already secured contracts with multiple NHS Trusts, the campaign focused on nearby/adjacent Trusts, decision-makers in the healthcare industry including private hospitals, GP practices and large providers like HCA Healthcare.
• Using benefit led messaging: Emphasising time and cost savings and free trials to demonstrate value. Outreach messaging highlighted current collaborations.
• Running a multichannel strategy: Personalised LinkedIn outreach and emails emphasising efficiency gains, with proven hooks.

Data-driven multichannel campaign blending Accuro’s trusted, HIPAA-compliant services with Harper’s targeted approach, leveraging social proof by highlighting existing partnerships.

Positioned Accuro as the time and money saving partner delivering bespoke options, ideal for practices tired with slow internal workflows.

Harper delivered qualified leads, letting Accuro’s sales team zero in on discovery, demos, sign-ups, and smooth onboarding.

Accuro rapidly gained a stronger, more predictable pipeline – £50k+ monthly contracts landed with NHS Trusts. The campaign generated conversations and qualified meetings with healthcare operations directors, VPs, managers, partners, clinicians, and decision-makers at practices and hospitals. This brought in high intent leads for AI/hybrid transcription adoption, while creating scalable opportunities.