From Zero to Seven Weekly Leads with Strategic Solar Outreach
Helping a building services client break into the manufacturing sector with high-intent leads – including Morrisons.
The Challenge
AMW Contractors wanted to grow their commercial solar division and connect with high-energy-use manufacturers across the Midlands, North West, and Wales.
Despite having a strong service offering – including solar PV, battery storage, and energy-efficiency upgrades, they were struggling to get consistent inbound interest or reach the right decision-makers in facilities and operations.
They needed a clear, punchy message and an outreach strategy that would cut through the noise and position them as the go-to solar solution for manufacturers with rising energy costs and ESG pressures.
The Approach
AMW’s Precision Campaign: Cutting Energy Bills by 40%, Securing 2030 EPC Compliance & Net Zero
Harper built a sales campaign designed to speak directly to the needs of AMW’s ideal customer – focusing on commercial manufacturers with poor EPC ratings, rising bills, and ageing buildings.
We led with key pain points:
- Energy cost reduction of up to 40%
- Meeting 2030 EPC targets
- Avoiding new carbon tax fines (CBAM 2027)
- Achieving Net Zero with zero upfront cost
We then delivered the message through hyper-targeted email and LinkedIn campaigns that put AMW in front of facilities managers, FDs and operations directors across the UK’s manufacturing sector.
The Solution
AMW as Your Energy-Efficiency Partner: Free Desktop Survey to Cut Costs & Boost ESG
The campaign positioned AMW as a strategic partner for energy-saving upgrades – not just a solar provider. Every message made it clear: manufacturers could reduce energy costs, boost ESG scores, and hit government targets with no capital expenditure.
The offer? A free desktop energy savings survey – no site visit required – giving prospects an easy, low-commitment way to start the conversation.
Project Impact
Zero to Seven: Driving High-Value Leads and Direct Access to Decision-Makers
- Leads increased from 0 to 7 per week
- High-quality leads secured from major brands including Morrisons, EvacChair, and Kingswood Residential Investment Management
- Clear market positioning and improved brand perception in the manufacturing and energy space
- Conversations with decision-makers, not gatekeepers – leading to quicker, warmer sales cycles
