Streamlining EPR Reporting for Online Retailers
Launching a New Software Platform and Securing Key Meetings in the Retail Sector
The Challenge
The Challenge: Introducing a New Solution for Environmental Compliance
Ecoveritas, a specialist in environmental data, developed a new software platform designed to simplify the complex process of Extended Producer Responsibility (EPR) reporting. The challenge was twofold: first, to introduce this platform to online retailers who would benefit from its streamlined reporting capabilities, and second, to engage decision-makers in a sector where compliance and sustainability are increasingly vital. Ecoveritas needed to demonstrate that their platform could help retailers efficiently meet environmental regulations and reduce the impact of their packaging.
The Approach
Targeting Key Retailers in the E-Commerce Space
Harper designed a targeted outreach campaign to connect Ecoveritas with online retailers, focusing on those with large and complex packaging needs. The approach included:
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Industry-Specific Targeting: Harper identified online retailers, foodservice providers, and FMCG brands, crafting a strategy to engage with decision-makers responsible for operations, compliance, and sustainability.
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Tailored Messaging: Harper created personalised outreach messages that highlighted how the new platform simplifies EPR reporting, making it easier for businesses to comply with regulations and minimise their environmental impact.
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Positioning the Platform’s Value: The messaging emphasized the platform’s unique ability to reduce administrative burdens while improving sustainability practices, making it a must-have tool for brands and retailers focused on environmental responsibility.
Quote from CEO, Ecoveritas:
“Harper’s expertise in understanding our target market and positioning our platform as the go-to solution for EPR reporting was instrumental in helping us reach the right decision-makers.”
The Solution
Strategic Outreach to Retailers and FMCG Brands
Harper implemented a tailored outreach strategy that targeted key stakeholders across the online retail and foodservice industries. Key steps included:
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Email and LinkedIn Outreach: Harper directly engaged with operations and compliance managers, highlighting how Ecoveritas’ platform could help streamline EPR reporting for businesses. Meetings were secured with the Chief Operating Officer at The Range & Wilko, Operations Manager at Pets Love Fresh, and leaders at companies like Lupa Foods and Thomson & Scott Ltd.
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Follow-Up Campaigns: A multi-step follow-up strategy ensured that Ecoveritas stayed top-of-mind with decision-makers, positioning their software as a vital tool for any business looking to comply with EPR regulations efficiently.
Project Impact
Securing Key Meetings and Validating the Platform’s Market Fit
The campaign resulted in several high-value meetings and demonstrated strong interest from major retailers and foodservice providers:
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Meetings Secured: Harper’s outreach facilitated key meetings with industry leaders, including the Chief Operating Officer at The Range & Wilko, Operations Manager at Pets Love Fresh, Lupa Foods, and Thomson & Scott Ltd.
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Market Validation: The response from these meetings confirmed a strong demand for Ecoveritas’ software solution, validating the market need and positioning the platform for a successful launch.
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Enhanced Market Presence: Through Harper’s campaign, Ecoveritas gained visibility and credibility within the online retail and FMCG sectors, opening doors for future partnerships.
