Becoming the Go To Local IT Provider
Generating High-Value Local Business Leads & Establishing CoActive ICT as the Go-To IT Provider
The Challenge
Standing Out as the Leading Local IT Provider
CoActive ICT, a managed IT services provider, wanted to establish itself as the number one choice for local businesses needing hands on IT support, positioning itself as a trusted, approachable partner.
Unlike national providers, their vision was to create a community first approach, where business owners could walk in with their laptops and get help on the spot. The challenge was reaching the right local businesses and getting them to engage whilst competing with bigger, more well known IT firms. CoActive ICT needed a strategic outreach approach to generate a constant flow of meetings with potential clients.
The Approach
Hyper-Targeted Local Lead Generation
Harper designed a bespoke outreach strategy focused on high-value local businesses, ensuring CoActive ICT was top-of-mind when IT support needs arose. The campaign included:
- Geo-Targeted Outreach – Prioritising businesses within CoActive ICT’s service area for a stronger local presence.
- Community-Driven Messaging – Showcasing CoActive ICT as an accessible, expert-led IT partner that businesses could trust.
- Consistent Lead Flow – A structured outbound approach that resulted in 10+ booked calls per week with qualified prospects.
“We have used 3 other lead generation agencies in the past and Harper has delivered more results than the three of them combined.” — Shaun
The Solution
Driving Growth Through Targeted, Relationship-Focused Outreach
With Harper’s lead generation approach, CoActive ICT was able to:
- Secure consistent meetings with local businesses actively searching for IT support.
- Sign a deal so profitable that it covered Harper’s costs for the next five years.
- Establish itself as the go-to IT provider in the region, creating stronger brand awareness and trust.
Project Impact
Sustained Growth & Market Leadership
High-Value Leads Secured
Harper successfully generated consistent, high-quality leads for CoActive ICT, securing around 10 calls per week with local businesses. Their outreach efforts outperformed three other lead generation agencies combined.
Big Names Engaged
CoActive ICT’s reputation as a trusted local IT provider gained traction, with interest from well-known companies, including BT, Oldham Athletic Football Club, Renray Healthcare, Carrington Textiles, and more.
ROI That Speaks for Itself
One deal alone covered Harper’s costs for the next five years, proving the effectiveness of the campaign and ensuring a strong return on investment for CoActive ICT.
