Persona Studios

Targeting the property sector to turn outreach into meaningful partnerships

Helping a Manchester empathy driven studio build a consistent pipeline focusing on UK Build-to-Rent developers.

The Challenge

The Challenge

Persona Studio develops bespoke brand and digital experiences that forge real emotional connections utilising videos, websites, digital experiences and rebranding strategies.

With proven work like Native Communities, they have a strong creative reputation but relied heavily on inbound leads. Persona Studios needed a predictable flow of opportunities from prospects ready for rebrands, without wasting time on generic cold outreach.

The Approach

The Approach

Harper built a targeted outreach campaign aligned with Persona Studio’s empathy led USP by:

  • Segmenting audiences: UK decision-makers at Build-to-Rent developers and property organisations (£1m+ turnover) seeking rebrands or partnerships, especially those focused on Net Positive standards. 
  • Using emotive led messaging: Highlighting Persona’s Create Feeling philosophy with case studies and visuals. 
  • Multichannel strategy: Scroll-stopping emails and LinkedIn outreach promoting bespoke storytelling. 
  • Consultative handover: Harper generated qualified interest so Persona’s team could focus on discovery calls and collaboration.

The Solution

The Solution

A data driven, multichannel campaign combining Persona Studio’s values with Harper’s precise targeting. Messaging focused on building brands from the ground up and showed how connection and storytelling can differentiate brands in the property sector. Outreach positioned Persona as a partner for developers seeking impactful, sustainable brands that create real connection.

Project Impact

Project Impact

Within weeks, Persona Studio saw a stronger, more predictable pipeline. The campaign generated replies, conversations, and qualified meetings with UK marketing leaders and developers, bringing in leads for Net Positive rebrands and digital projects while creating scalable upsell opportunities across video, and web.

 Let Harper design a campaign that gets your work in front of the people who matter.

By aligning Persona Studios values with strategic outreach Harper generated a high intent pipeline of leads with businesses that required a different approach to make them stand out in a crowded industry.

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