Powering Rapid Growth Through Smart Recruitment Outreach
Helping specialist recruiters in energy, tech, and engineering reach fast-growth companies across the UK and US.
The Challenge
How NRG Tech Talent Scaled Its RPO Offering to Win Long-Term SME and Startup Partnerships
NRG Tech Talent, a recruitment agency specialising in energy, tech, and engineering, wanted to scale their RPO offering and win more long term recruitment partnerships with SMEs and high growth startups. While they had strong experience and success stories, reaching key decision-makers, especially in the US, proved time consuming and inconsistent through referrals alone.
The Approach
Positioning NRG as the Flexible In-House RPO Alternative for High-Growth Startups
Harper created a strategic outreach campaign across both UK and US markets, focused on RPO as a flexible alternative to in house talent teams. Messaging positioned NRG as a proven partner for fast-growing companies needing to scale quickly and efficiently. We highlighted their track record of supporting early-stage startups on the path to becoming unicorns.
Outreach targeted CEOs, COOs, and hiring leads in fintech, energy, manufacturing, and IT- especially those without internal recruitment functions.
The Solution
Harper’s Strategy Unlocks Energy, Fintech and Tech Startups for Flexible, Cost-Efficient RPO
Harper developed a dual market outbound strategy tailored to the energy, fintech, and tech startup space. Through email and LinkedIn, we helped NRG open doors to companies looking to outsource recruitment without the overhead of an internal team. Messaging focused on flexibility, cost-efficiency, and sector expertise, delivered under a monthly subscription model.
Project Impact
NRG’s Pipeline Growth and High-Profile Leads Across UK & US
- NRG has booked regular calls with qualified prospects across the UK and US
- Leads generated from respected names in the energy and tech space, including Veolia Water Technologies, Energean, REsurety, and OMC International
- Increased brand exposure in key sectors like fintech and clean energy
- Multiple companies in the sales funnel now exploring long-term RPO partnerships
- Harper now acts as NRG’s ongoing outreach partner, enabling consistent pipeline growth
