Filling Specialist Roles at Speed Helping High-Turnover Industries Recruit Smarter and Scale Faster
Driving fast, qualified leads for a high-growth recruitment agency in sales and legal sectors.
The Challenge
A Talent Pipeline Problem
High turnover sectors like sales and legal often face a tough recruitment landscape where sourcing, hiring, and retaining top talent can slow down business growth. The City Recruiter, a Manchester-based recruitment agency, knew their tailored, people-first approach could solve these problems. But they needed a consistent pipeline of quality leads to connect with the right businesses – without wasting time on poor-fit prospects or cold outreach that didn’t convert.
They had the expertise and the results but lacked a strategic outreach engine to amplify their message and grow their client base.
The Approach
A Strategic, Personalised Outreach
Harper launched a targeted outreach campaign across email and LinkedIn, focused on engaging decision-makers in sales call centres and legal firms. Using tailored messaging and sector-specific pain points, the campaign positioned The City Recruiter as a partner who understands the pressures of high turnover industries.
Multiple outreach personas were used across platforms to reflect The City Recruiter’s team, adding authenticity and boosting connection rates. The messaging clearly highlighted their unique ability to reduce staff turnover, streamline hiring processes, and scale fast, especially in fast-paced sales environments.
The Solution
Reaching the Right People, the Right Way
Harper’s multi channel strategy ensured outreach went to highly relevant businesses across the UK. Each message spoke to core recruitment pain points, from poor retention and slow hiring to niche role requirements. Decision makers were offered a simple CTA: jump on a call to explore how The City Recruiter could solve their most urgent hiring challenges.
With consistent outreach and sharp messaging, The City Recruiter was quickly positioned as a trusted recruitment partner.
Project Impact
Proven Results, Real Impact
Quick Wins: The very first lead generated from Harper’s campaign converted into a new client, showing instant ROI.
Top Tier Leads: In just a few weeks, The City Recruiter received high quality leads from standout names including BAE Systems, Westinghouse Electric Company and Trustmarque.
Scalable Growth: The campaign created a repeatable outreach process, filling The City Recruiter’s pipeline with warm leads across both the sales and legal sectors.
Better Conversations: With qualified prospects entering the funnel, the team could focus on what they do best, matching top talent with businesses that need them fast.
