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Heatsource Direct

Turning time limited green energy grants into qualified solar leads

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Supporting a team of renewable energy specialists targeting key industries with urgent funding messages in grant eligible postcodes. 

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The Challenge

The Challenge

Heatsource Direct, founded by brothers Chris and Tom Thurling, specialises in commercial solar PV installations and energy efficiency technology for businesses with £1M+ turnover. They sought to reach decision makers in manufacturing, food production, hospitality, warehousing and distribution within 100 miles of Harrogate, generating leads for large scale installations.

The Approach

The Approach

Harper developed a targeted, multi-channel outreach strategy focused on email and LinkedIn, using primary contacts. The approach centred on:

  • Geographical focus: Identifying UK postcodes with active green energy grants, funding schemes, or incentives.
  • Highly refined target lists of businesses matching the Ideal customer profile: £1M+ turnover, suitable roofs for 30kW+ solar, in priority sectors.
  • Decision maker targeting.
  • Urgency driven messaging tied to grant/funding end dates, incorporated with compelling proof points and case studies.

The Solution

The Solution

Personalised email and LinkedIn campaigns that delivered a powerful message, combining postcode-level eligibility, strong urgency, credibility via awards (Best Family Run Company in North Yorkshire 2023 at Business UK regional awards), nominated projects (Ceteris Ltd shortlisted in Scottish Property Awards 2024) and value-add offers like complimentary energy surveys. 

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Project Impact

Project Impact

  • Delivered a consistent 30 to 40 high-intent leads per month.
  • Generated a £2.1 million sales pipeline through grant-focused activity.
  • Client partnership now spanning 17 months, with Heatsource successfully expanding campaigns into additional sectors and regions.
  • Supported broader growth and enabled promotion of a full suite of solutions (solar PV, LED lighting, EV charging, voltage optimisation, power factor correction and free surveys).
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Let Harper design a campaign that gets your businesses' impact in front of the people who matter.

By aligning strategic outreach with postcode eligibility and Heatsource’s proven results (including Arco projects and £1.86m in 2024 client savings), Harper generated a scalable source of qualified commercial leads. 

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Get Started

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Ready to take your next step? Schedule a call with our onboarding specialist to explore how Harper can help your business grow.

In just 30 minutes, we’ll:

  • Gain a deep understanding of your business and growth objectives
  • Define your Ideal Client Profile and pinpoint your target market
  • Show you exactly how we build high-performing cold outbound systems
  • Explore live client campaigns already delivering measurable results
  • Discover why Harper stands out from other agencies
  • Get all your questions answered on pricing, timelines, and ROI
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