Getting a full-service digital agency in front of the UK's leading D2C and consumer brands

Crate Media is a full-service digital agency specialising in media planning, buying and execution across the full marketing funnel. With deep expertise across programmatic, connected TV, out-of-home, audio, Amazon and paid social, and a proven track record growing brands like Belstaff, Crate had a compelling offer and a clear USP.

The challenge was reach. With a target audience of D2C brands and brand marketers investing £20K+ per month in media, Crate needed a way to get in front of the right decision-makers at scale, without relying solely on inbound interest or existing networks.

Harper built a high-volume multichannel outreach campaign designed to surface brands most likely to benefit from Crate’s offer by:

• Targeting the right personas precisely: Outreach focused on Marketing Managers, Brand Directors, Heads of Growth and E-commerce leads at UK D2C brands (£1M+ revenue) and broader brand marketers (£5M+ revenue): the decision-makers most likely to feel the pain of over-reliance on Meta and Google.
• Leading with a compelling free offer: Rather than pitching services cold, every message offered a free channel audit, a no-risk entry point that gave prospects tangible value before any commercial conversation.
• Anchoring credibility with a real result: Messaging led with Crate’s Belstaff case study, a 17% increase in online sales after introducing new channels, giving prospects an immediate, concrete reason to engage.
• Running dual-channel outreach at scale: LinkedIn outreach ran in parallel with a high-volume email programme, ensuring Crate was visible across both personal and professional touchpoints.

Harper designed a campaign that positioned Crate as the smart alternative for brands feeling the squeeze on Meta and Google performance: not as another agency, but as a specialist partner with a genuine, measurable approach to multi-channel media efficiency.

The free channel audit acted as a low-friction lead magnet, opening conversations without requiring immediate commitment. Messaging was built around real pain points (rising costs, declining attribution visibility and the risks of a single-channel strategy), all backed by Crate’s Belstaff result.

Harper handled prospecting, list building and outreach execution across both channels, freeing Crate to focus on audits, discovery calls and converting warm conversations into clients.

The campaign opened conversations with Marketing Directors, Digital Marketing Leads and senior growth decision-makers at some of the UK’s most recognisable consumer brands. Decision-makers engaged at organisations including:

• Brompton Bicycle
• Mindful Chef
• Selfridges
• Dunelm
• Rapha
• MORI
• KILLSTAR
• Anthropologie Europe
• Bath Rugby
• Virgin Wines
• Fashion Eyewear
• The Rider Firm
• Schuh
• Ernest Wright
• BEAR

Harper surfaced a consistent pipeline of free channel audit requests, inbound conversations and warm prospects: brands actively exploring how to grow beyond their existing media mix.

By pairing Crate’s expertise and proven results with Harper’s targeted outreach, we got Crate in front of the brand marketers most ready to hear their message and gave them a pipeline of conversations worth having.