ThunderHawk

Building Consistent Pipelines for a Bold Motion Design Studio

Helping a creative studio scale beyond referrals with targeted outreach to top marketing and PR agencies.

The Challenge

ThunderHawk Studio, based in Media City, Salford, had already built a reputation for high-impact, “WTF moment” motion design and video content, working with brands like The North Face.

But despite their bold creative edge, ThunderHawk faced a familiar challenge: generating a steady pipeline of new work. The studio had grown from freelance roots to a professional team, but still relied heavily on referrals and organic leads.

To scale, ThunderHawk needed a way to consistently get in front of the right decision-makers at marketing and PR agencies, without losing time to cold outreach that rarely cut through.

The Approach

Harper partnered with ThunderHawk to design a targeted sales outreach campaign tailored to their creative niche.

  • Audience segmentation: Senior marketing and creative leaders at agencies across the Northwest, with a focus on those driving high-energy campaigns.
  • Showreel-led messaging: Using ThunderHawk’s short, powerful showreel as a call-to-action, opening doors with work that speaks for itself.
  • Email + LinkedIn strategy: Combining bold subject lines with scroll-stopping language to position ThunderHawk as the go-to studio for innovative motion design.
  • Consultative process: Enabling founder Matt McHugh to focus on discovery calls and creative discussions, while Harper’s campaigns filled the calendar with new opportunities.

The Solution

A smart, multichannel outreach campaign that blended ThunderHawk’s standout visuals with Harper’s data-driven targeting.

Every message highlighted the studio’s ability to help agencies deliver high-energy, unforgettable campaigns, moving beyond generic creative support to genuine differentiation.

By leading with ThunderHawk’s proven results (like turning a North Face product drop into a full-blown visual event), Harper helped position the studio as a creative partner that guarantees impact.

Project Impact

Within weeks of launch, ThunderHawk built a stronger, more predictable pipeline of engaged leads.

The campaign delivered replies, warm conversations, and qualified meetings with decision-makers across the Northwest’s top marketing and PR agencies.Within their first 2 weeks with Harper, Thunderhawk generated 27 new leads!

This proactive approach means ThunderHawk can now scale with confidence,  transforming from a project-by-project model into a studio with consistent opportunities for growth.

Looking to build a consistent sales pipeline for your creative business?

 Let Harper design a campaign that gets your work in front of the people who matter.
👉 www.harperagency.io

Get Started

Book Your Free Demo Call with Scott

Ready to take your next step? Schedule a call with our onboarding specialist to explore how Harper can help your business grow.

In just 30 minutes, we’ll:

Case Studies

See Harper in action