Incubeta: Driving High-Intent Leads for a Global Digital Growth Agency

Helping a top-tier marketing agency engage decision-makers in retail and finance with smart, targeted outreach.

As a performance-driven digital agency with an impressive portfolio, including brands like Marks & Spencer, WHSmith, and Superdrug, Incubeta wanted to expand their footprint in the retail and finance sectors.

But despite their results led reputation, reaching the right marketing decision-makers at scale remained a challenge. Incubeta needed a strategic way to get in front of CMOs, Ecommerce Managers, and Marketing Director, without relying solely on referrals or cold LinkedIn messaging.

Harper worked closely with Incubeta’s team to create a multichannel sales outreach campaign focused on high-quality lead generation.

Audience segmentation: Targeting senior marketing leaders across ecommerce, retail, and finance brands with £1M+ turnover.
Value-led messaging: Positioning Incubeta as the go-to agency for data-driven performance marketing and ecommerce growth.
Email + LinkedIn strategy: Combining personal messaging with proof-led value to open up warm conversations and increase reply rates.

A smart outreach campaign powered by personalised messaging, results-based storytelling, and strategic targeting. Harper helped Incubeta cut through the noise with compelling copy that focused on client pain points, backed up with impressive outcomes from past work.

From increasing ROAS to building seamless omnichannel experiences, every message was designed to resonate with CMOs and marketing leaders ready to take their strategy to the next level.

Within just a few weeks, Incubeta had built a strong sales pipeline of engaged leads in their target sectors, with responses from brands including:

Premier Foods, Monese, Wickes, The Cotswold Company, Avant Skincare, and more.
The campaign continues to deliver high-quality replies, warm conversations, and qualified meetings—supporting Incubeta’s mission to drive scalable, data-led growth for ambitious brands.

Looking to scale your agency with qualified leads in the sectors that matter?

Let Harper create a sales campaign that delivers results and keeps your pipeline full.

👋

Ask Harper a question?

An onboarding specialist is here to answer any questions you may have and help you get started with confidence.

Manchester, UK

Scott McNicol – Co-Founder

Incubeta: Driving High-Intent Leads for a Global Digital Growth Agency

As a performance-driven digital agency with an impressive portfolio, including brands like Marks & Spencer, WHSmith, and Superdrug, Incubeta wanted to expand their footprint in the retail and finance sectors.

But despite their results led reputation, reaching the right marketing decision-makers at scale remained a challenge. Incubeta needed a strategic way to get in front of CMOs, Ecommerce Managers, and Marketing Director, without relying solely on referrals or cold LinkedIn messaging.

Harper worked closely with Incubeta’s team to create a multichannel sales outreach campaign focused on high-quality lead generation.

A smart outreach campaign powered by personalised messaging, results-based storytelling, and strategic targeting. Harper helped Incubeta cut through the noise with compelling copy that focused on client pain points, backed up with impressive outcomes from past work.

From increasing ROAS to building seamless omnichannel experiences, every message was designed to resonate with CMOs and marketing leaders ready to take their strategy to the next level.

Within just a few weeks, Incubeta had built a strong sales pipeline of engaged leads in their target sectors, with responses from brands including:

Premier Foods, Monese, Wickes, The Cotswold Company, Avant Skincare, and more.
The campaign continues to deliver high-quality replies, warm conversations, and qualified meetings—supporting Incubeta’s mission to drive scalable, data-led growth for ambitious brands.

Looking to scale your agency with qualified leads in the sectors that matter?

Let Harper create a sales campaign that delivers results and keeps your pipeline full.

👋

Ask Harper a question?

An onboarding specialist is here to answer any questions you may have and help you get started with confidence.

Manchester, UK

Scott McNicol – Co-Founder

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© 2025 Harper.

Incubeta: Driving High-Intent Leads for a Global Digital Growth Agency

As a performance-driven digital agency with an impressive portfolio, including brands like Marks & Spencer, WHSmith, and Superdrug, Incubeta wanted to expand their footprint in the retail and finance sectors.

But despite their results led reputation, reaching the right marketing decision-makers at scale remained a challenge. Incubeta needed a strategic way to get in front of CMOs, Ecommerce Managers, and Marketing Director, without relying solely on referrals or cold LinkedIn messaging.

Harper worked closely with Incubeta’s team to create a multichannel sales outreach campaign focused on high-quality lead generation.

A smart outreach campaign powered by personalised messaging, results-based storytelling, and strategic targeting. Harper helped Incubeta cut through the noise with compelling copy that focused on client pain points, backed up with impressive outcomes from past work.

From increasing ROAS to building seamless omnichannel experiences, every message was designed to resonate with CMOs and marketing leaders ready to take their strategy to the next level.

Within just a few weeks, Incubeta had built a strong sales pipeline of engaged leads in their target sectors, with responses from brands including:

Premier Foods, Monese, Wickes, The Cotswold Company, Avant Skincare, and more. The campaign continues to deliver high-quality replies, warm conversations, and qualified meetings—supporting Incubeta’s mission to drive scalable, data-led growth for ambitious brands.

Looking to scale your agency with qualified leads in the sectors that matter?

Let Harper create a sales campaign that delivers results and keeps your pipeline full.

👋

Ask Harper a question?

An onboarding specialist is here to answer any questions you may have and help you get started with confidence.

Manchester, UK

Scott McNicol – Co-Founder

Links

Legal

© 2025 Harper.

Premier Foods, Monese, Wickes, The Cotswold Company, Avant Skincare, and more.
The campaign continues to deliver high-quality replies, warm conversations, and qualified meetings—supporting Incubeta’s mission to drive scalable, data-led growth for ambitious brands.