AMW Contractors: From Zero to Seven Weekly Leads with Strategic Solar Outreach

Helping a building services client break into the manufacturing sector with high-intent leads – including Morrisons.

AMW Contractors wanted to grow their commercial solar division and connect with high-energy-use manufacturers across the Midlands, North West, and Wales.

Despite having a strong service offering – including solar PV, battery storage, and energy-efficiency upgrades, they were struggling to get consistent inbound interest or reach the right decision-makers in facilities and operations.

They needed a clear, punchy message and an outreach strategy that would cut through the noise and position them as the go-to solar solution for manufacturers with rising energy costs and ESG pressures.

AMW’s Precision Campaign: Cutting Energy Bills by 40%, Securing 2030 EPC Compliance & Net Zero

Harper built a sales campaign designed to speak directly to the needs of AMW’s ideal customer – focusing on commercial manufacturers with poor EPC ratings, rising bills, and ageing buildings.

We led with key pain points:

Energy cost reduction of up to 40%

Meeting 2030 EPC targets

Avoiding new carbon tax fines (CBAM 2027)

Achieving Net Zero with zero upfront cost

We then delivered the message through hyper-targeted email and LinkedIn campaigns that put AMW in front of facilities managers, FDs and operations directors across the UK’s manufacturing sector.

AMW as Your Energy-Efficiency Partner: Free Desktop Survey to Cut Costs & Boost ESG

The campaign positioned AMW as a strategic partner for energy-saving upgrades – not just a solar provider. Every message made it clear: manufacturers could reduce energy costs, boost ESG scores, and hit government targets with no capital expenditure.

The offer? A free desktop energy savings survey – no site visit required – giving prospects an easy, low-commitment way to start the conversation.

Zero to Seven: Driving High-Value Leads and Direct Access to Decision-Makers

Leads increased from 0 to 7 per week

High-quality leads secured from major brands including Morrisons, EvacChair, and Kingswood Residential Investment Management

Clear market positioning and improved brand perception in the manufacturing and energy space

Conversations with decision-makers, not gatekeepers – leading to quicker, warmer sales cycles

Connect with Energy & ESG Decision-Makers Ready to Act

Want to connect with decision-makers who are actively looking to cut energy bills and improve ESG scores? Harper’s outreach campaigns help you do exactly that. Let’s talk.

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Manchester, UK

Scott McNicol – Co-Founder