Helping Education & IT Businesses Unlock Government-Funded Training for Workforce Growth
The Growth Company, a leading provider of training and apprenticeships, wanted to expand their reach and engage more businesses in the education and IT sectors. However, they faced several challenges in achieving this goal. Reaching the right decision makers in HR, training, and business leadership across schools, colleges, and IT companies proved difficult, as many businesses were unaware of the funding available for workforce development. Additionally, promoting government-funded training and apprenticeships as a cost-effective solution required a clear and compelling message to stand out in a competitive market. Despite their strong reputation, The Growth Company needed a targeted outreach strategy to engage the right businesses and start meaningful conversations that would lead to long term partnerships.
Harper developed a highly targeted outreach campaign focusing on key decision-makers across the education and IT sectors. The strategy included:
“We initially trialled Harper alongside two other lead generation agencies to see who could deliver the best results. Harper outperformed both by a significant margin – not only in the volume of leads but in the quality of conversations they generated. As a result, we’ve now ended our contracts with the other two agencies and are trusting Harper to run all three of our outreach campaigns. Their strategic approach and consistency have made a real difference for us.”
The approach included:
Looking to attract more businesses to your education programmes? Harper’s targeted outreach connects you with the right decision-makers to expand your impact and maximise funding opportunities. Let’s discuss how we can help grow your reach.
